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Faced with a heavy anti incumbency and cornered by opposition parties on a range of issues, the ruling Shiromani Akali Dal (Badal) in Punjab has launched a heavy duty counter attack in the form of a publicity campaign.
Akali cadres have been told to counter the opposition’s ‘propaganda’ on all platforms while the government itself has launched a massive publicity campaign to show case its achievements in the last nine years.
THE CAMPAIGN
With changing times, the Akalis are trying to adapt to the modern means of communication. While gearing up for the mission 2017, the Shiromani Akali Dal (SAD) has apparently realised the worth of social media and it is for what the party chief Sukhbir Singh Badal on Saturday asked the cadre to constitute zonal, district and assembly segment wise IT cell teams across the state.
Despite the popular perception of the party being rural centric having a support base among the farmers, this time around the party is gearing itself to battle it out on the social media with hashtags and posts besides the traditional modes of campaign.
In perhaps the first of its kind initiative in the state, the information and public relations minister Bikram Majithia has flagged off 50 hi-tech LED vans that will will fan out across the state to spread awareness about government schemes.
“We will highlight both the achievements of the government from making the state power surplus, to the creation of record road infrastructure as well as provide awareness about various social welfare schemes so that the maximum number of deserving people can be taken under their ambit,” Majithia said.