The H30 Challenge is an initiative of VicHealth that asks people to make a simple 30-day pledge to replace every sugary drink they would normally drink with water.
The aim of the challenge is to help establish healthier habits, with water becoming the main choice of beverage in the long-term. Sugary drinks include sugar-sweetened soft drinks, energy drinks, fruit drinks, sports drinks, ready-to-drink iced tea, flavoured water and cordial.
The campaign is part of an integrated water initiative with the goal of ‘More Victorians choosing water instead of drinks with added sugar’.
Sugar sweetened beverages (SSBs) are the largest source of sugars in the Australian diet and high intake of these sugary drinks are associated with poorer health outcomes, such as increased risk of weight gain and increased risk of tooth decay. With nearly two-thirds of Victorians currently overweight or obese, reducing intake of excess kilojoules through drinks is one way to promote a healthier diet and improved health.
While VicHealth encourages all Victorians to drink more water and less sugary drinks, the H30 Challenge has a particular focus on 18 to 34 year-olds, who are some of the highest consumers of sugary drinks.
So Are you Ready to take up the challenge, if YES, then Click below to take it on…