New cab company on the rank offers $20m shake-up of industry

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MELBOURNE’S long-suffering taxi users will get free rides if a cab fails to show, a new player in the market has pledged.

Cab It will take on the State’s two major firms, Silver Top and 13 Cabs, poaching their fares and vowing to boost industry standards.

The new $20 million taxi network will have almost 500 cabs and employ 1500 drivers servicing Melbourne and outer city suburbs.

A phone booking app will allow Cab It passengers to track where their taxi is on a map and even call the driver before he or she arrives.

WILL A NEW TAXI COMPANY LIFT INDUSTRY STANDARDS? HAVE YOUR SAY

The arrival of a third major taxi network comes just months after the State Government announced sweeping changes to the taxi industry aimed at loosening the grip from the two major booking networks and improving standards and conditions for passengers.

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